Article - Gen Z most difficult to motivate and keep engaged, say HR managers

Gen Z employees are proving to be the most challenging group for HR managers to motivate and engage. A recent survey by Kahoot! found that 62% of HR professionals see 16–24-year-olds as the toughest demographic to reach.

But here’s the kicker: HR managers themselves are also feeling the strain. Over half reported burnout, and a third admitted that efforts to engage younger employees were accelerating their own disengagement.

The survey highlights a paradox: leaders tasked with boosting engagement often lack the tools, recognition, and resources to do so effectively. When asked what would help most, managers pointed to greater recognition, stronger team connections, and clearer communication from leadership.

The takeaway? Engagement is a two-way street. To retain both emerging talent and the leaders who guide them, organisations need to invest in the wellbeing and development of everyone, not just the newest employees.

Article Source: Personnel Today